The role
We’re looking for an experienced Sales Development Manager to lead one of our Mid-Market SDR teams! Reporting into the Head of Sales Development [Under Marketing], you bring 3+ years experience managing a high performing outbound SDR team, in a B2B SaaS org, you shouldn’t be afraid to pick up the phone and have experience building outbound messaging through all prospecting channels - phone, email + linkedin. Working closely with marketing + sales leadership, you’re experienced with hiring, coaching and motivating an outbound focused team to hit and exceed pipe gen targets, in a fast paced startup environment.
Responsibilities
- Hire top talent to the team as we continue to grow
- Onboard and train new reps to the team within a one week onboarding program
- Run effective 1:1’s weekly with reps to provide analysis, coaching, performance management and career growth support
- Work closely with the Head of Sales Development + VP of Marketing to ensure messaging + talk tracks are aligned and effective
- Provide product feedback and ideas to our product/engineering team on an ongoing basis to help contribute to the vision and value of Nooks for our customers
- Work directly with sales leadership to ensure SDR + AE alignment in processes, messaging + strategy
- Build and consistently iterate on outbound sequences and templates within Outreach
- Identify and resolve process bottlenecks, data issues and inconsistencies in process, systems and strategy
- Assist with list building + target account gathering for the team
- Utilize analytics and data to uncover and follow patterns to guide the team
Requirements
- 3+ years of sales development management experience leading an outbound team, ideally in B2B SaaS
- Experience selling to GTM leaders
- Experience and ability to thrive in a rapidly changing early stage, start up environment and enjoys getting their hands dirty – This means leading by example and not being afraid of picking up the phone to show new SDRs how to get the job done
- Proven experience growing high performing SDR teams
- Passion to hire well, coach, and hold team members to high standards
- Strong analytic skills and the ability to leverage data to determine how we should prioritize improvements
- Deep familiarity with systems like Outreach, Hubspot, ZoomInfo, and Sales Nav
What is Nooks?
Nooks is a platform transforming sales reps from manual laborers to scientists. With today’s technology, sales reps shouldn’t need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers, being creative, and problem-solving. With a combination of AI tools, automation and real-time collaboration, Nooks can do the rest.
The problem
Sales pipeline is critical for growing companies. Many, especially B2B companies, have teams of sales/business development representatives (SDR/BDRs) or full-cycle account executives whose responsibility is to identify, contact, and qualify new potential customers. There are ~750,000 SDR/BDR’s in the US alone (e.g. Airtable, Brex, Databricks and many other tech companies have sizable SDR/BDR teams)
In their day-to-day, SDR/BDRs spend time on 3 main activities:
- Prospecting & research - identify a list of potential customers using signals like industry, size, fundraising, headcount growth, new hires, job descriptions, etc.
- Email & LinkedIn messaging - write messages to those contacts to convey the problem and pitch your product. The goal is for them to book a demo
- Calling - Live phone conversations often have higher conversion than emails because they’re more personal, but there’s a lot more manual work involved
Most of the sales rep’s job can be automated with today’s technology: large language models, web scraping, automation, integrations, etc.
Nooks today
Our customers use Nooks for most of their day (avg ~3hrs/business day). Nooks currently owns end-to-end workflows around sales calls:
- AI dialer - automates the manual parts of the calling process: skipping answering machines, leaving voicemails, taking notes, logging calls, even figuring out what to say on a call
- Analytics - we record, transcribe, and analyze every call. Since these are all outbound calls with little context, these calls follow similar structure - opener, pitch, questions/objections, ask for meeting, etc. So we can answer questions like: “which reps struggle to book the meeting with prospects who showed interest” or “what are the most common objections across each of our key personas”
- Salesfloor - sales reps & managers can work together throughout the day, listen to each others’ calls, give real-time advice, coaching, shadowing, onboarding, training.
Teams that use Nooks often see a 2-3x increase in reps’ productivity within weeks! And we’re working on adding prospecting / research workflows (to-be-announced soon!)