What is Nooks?

Nooks is a platform transforming sales reps from manual laborers to scientists. With today’s technology, sales reps shouldn’t need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers, being creative, and problem-solving. With a combination of AI tools, automation and real-time collaboration, Nooks can do the rest.

The problem

Sales pipeline is critical for growing companies. Many, especially B2B companies, have teams of sales/business development representatives (SDR/BDRs) or full-cycle account executives whose responsibility is to identify, contact, and qualify new potential customers. There are ~750,000 SDR/BDR’s in the US alone (e.g. Airtable, Brex, Databricks and many other tech companies have sizable SDR/BDR teams)

In their day-to-day, SDR/BDRs spend time on 3 main activities:

Prospecting & research - identify a list of potential customers using signals like industry, size, fundraising, headcount growth, new hires, job descriptions, etc.
Email & LinkedIn messaging - write messages to those contacts to convey the problem and pitch your product. The goal is for them to book a demo
Calling - Live phone conversations often have higher conversion than emails because they’re more personal, but there’s a lot more manual work involved

Most of the sales rep’s job can be automated with today’s technology: large language models, web scraping, automation, integrations, etc.

Growth Marketer

The Role

We’re looking for a world-class growth marketer who can help bring “Nooks Love” to our (very!) fast growing community of prospects, partners, and customers.

You’re passionate about building exceptional digital and in-person initiatives. You’ve created marketing programs that energize communities. You’re growth-centered, knowing how marketing helps build sales pipeline. And you have the technical chops to keep our marketing machine humming.

Responsibilities

As part of this role, you’ll:

Work closely with our Senior Growth Marketer (a legend), VP of Marketing, and the rest of the GTM team to accelerate market visibility and pipeline growth.
Identify, build, and share great customer stories. We have lots of “Nooks Love” from our users, and we want the world to know!
Build and execute engaging digital marketing experiences that have a strong social media reach.
Partner with sales development, customer success, and sales to generate content that enriches our community.
Collaborate with marketing, sales development, and third-party partners to deliver great in-person events.
Develop SEO and thought leadership content that measurably improves our digital presence.
Use data to prioritize new marketing programs and tune our existing activities.
Leverage our go-to-market stack, including Hubspot and other tools, to execute marketing campaigns.

Requirements

Our customers are at the heart of what we do. So, a strong community-focus is a must-have.
4+ years in marketing with a strong track record of exceeding goals.
Strong analytical and data-led approach to addressing decisions.
Excellent written and verbal communication skills; social media savvy.
Experience working with a modern sales and marketing tech stack.
Comfortable collaborating with partners, consultancies, contractors, and other hybrid relationships.
Skills with SEO and digital ads are a plus.
Domain expertise in the world of outbound sales or sales technology is helpful.